“Hidden in Plain Sight” book
September 2nd, 2007
Finished a third of the Hidden in Plain Sight book. I thought I read good reviews about it, but I could not find them any more. Anyway, the premise is this: find out what customers want and deliver it. This breakthrough insight is based on a number of corporate anecdotes. I feel cheated out of my $20, I hope I bought it used.
The “Halo Effect” book
June 19th, 2007
Just finished reading The Halo Effect: … book by Phil Rosenzweig. It is almost exclusively devoted to debunking these three books: Read the rest of this entry »